Panel: The new travel customer: Rethinking communications for a self-directed, digital-first world powered by AI copilots
Wednesday, October 8, 2025 2:45 PM to 3:30 PM · 45 min. (Europe/Lisbon)
Marketing / Track 4 / Pavilion 1
Presentation
Marketing
Information
- With travellers turning to AI copilots as personal travel planners, how can airlines and airports remain visible and relevant early in the decision journey?
- Answering the challenge of making complexity (pricing, bag policies, disruption updates) feel simple and intuitive across both digital and physical touchpoints?
- How do you create cohesive messaging across multiple brands, markets and stakeholders to create a unified voice and reduce passenger stress?
- Shifting away from vanity metrics (clicks, likes) to business impact – what does comms success look like in 2025?
