How Vueling strikes the balance between driving conversions, upsells and loyalty

The Digital Hangar is the unit in Lufthansa Group that designs and delivers optimized digital product experiences for the group airlines. With data distributed across 60+ product teams and millions of users per month, Digital Hangar aspires to deliver customer-centric and seamless experiences while driving efficiency and growth. This means empowering diverse teams with the right data, tools, and processes to act quickly and confidently. In this talk, Qianqian Xing from the Lufthansa Group Digital Hangar will share how they are building a strong analytics culture across their organization, integrating multiple tools into a cohesive digital ecosystem.