Table12: How Do We Manage Data in an Offer-Order World

The transition to an offer-order world promises personalized, retail-like experiences for travelers, but it also creates an unprecedented demand for clean, connected, and dynamic data. Airlines, tech providers, and distributors are grappling with questions of interoperability, governance, and scale: How do we ensure data consistency across legacy all systems? What standards and frameworks are needed to manage the lifecycle of offers and orders?

In this roundtable hosted by ATPCO, explore the practical challenges of managing data in a retailing-driven environment. From aligning on global standards to investing in flexible architectures, the discussion will focus on unlocking value while reducing complexity. Join us to share experiences, hear diverse perspectives, and co-create ideas for building a data foundation strong enough to support the future of airline retailing.