

Panel: Building partnership networks that enhance loyalty programs’ offerings, value and convenience for passengers
Wednesday, October 8, 2025 3:15 PM to 4:00 PM · 45 min. (Europe/Lisbon)
Loyalty / Track 3 / Pavilion 1
Panel Discussion
Loyalty
Information
- What new revenue streams could be unlocked through innovative partnerships that move beyond traditional loyalty ecosystems?
- How can airlines ensure that their partnerships do not result in a fractured digital experience for customers?
- Unpacking the latest in embedded loyalty: how can seamless integration enhance exclusive deals or one click bookings?
- How can modern airline retailing strategies be leveraged to offer personalised incentives tailored to traveller behaviour?
- What new partnerships will be needed in order to offer smoother connections and a more integrated travel experience?
Speakers

Pedro Ribeiro
Loyalty & CRM DirectorTAP Air Portugal
Cristian Ortiz
Chief Executive Officer LATAM PassLATAM Airlines
Peter Smith
SVP, Strategic PartnershipsCover Genius
Harald Deprosse
PartnerEnvolved GmbH
Cristina Yoshida
Director - Loyalty and Ancillary RevenueAzul Airlines
Tanner Huysman
Director, E-commerce, Ancillaries, & LoyaltyVueling Airlines
Tom Botts
PresidentFlex Pay


