Panel: Building partnership networks that enhance loyalty programs’ offerings, value and convenience for passengers
Wednesday, October 8, 2025 3:15 PM to 4:00 PM · 45 min. (Europe/Lisbon)
Loyalty / Track 3 / Pavilion 1
Panel Discussion
Loyalty
Information
- What new revenue streams could be unlocked through innovative partnerships that move beyond traditional loyalty ecosystems?
- How can airlines ensure that their partnerships do not result in a fractured digital experience for customers?
- Unpacking the latest in embedded loyalty: how can seamless integration enhance exclusive deals or one click bookings?
- How can modern airline retailing strategies be leveraged to offer personalised incentives tailored to traveller behaviour?
- What new partnerships will be needed in order to offer smoother connections and a more integrated travel experience?
Speakers
Pedro Ribeiro
Loyalty & CRM DirectorTAP Air Portugal
Cristian Ortiz
Chief Executive Officer LATAM PassLATAM Airlines
Peter Smith
SVP, Strategic PartnershipsCover Genius
Harald Deprosse
PartnerEnvolved GmbH
Cristina Yoshida
Director of Loyalty Program and Ancillary RevenueAzul Linhas Aereas Brasileiras
Tanner Huysman
Director, E-commerce, Ancillaries, & LoyaltyVueling Airlines
Tom Botts
PresidentFlex Pay
