Commercial Leaders Panel: From strategy to execution – rethinking the commercial playbook for 2026 and beyond

Wednesday, October 8, 2025 3:00 PM to 3:45 PM · 45 min. (Europe/Lisbon)
Airline Keynote / Keynote Theatre 1 / Pavilion 1
Panel Discussion
Airline Keynote

Information

  • To what extent are geopolitics affecting the commercial landscape?
  • What are the biggest trends in customer behaviours and how are they influencing commercial decision making?
  • In the next 12 months, how do you expect AI will affect your airline’s commercial decision making?
  • What is the right balance between yield optimization and affordability in an increasingly dynamic and complex pricing environment?
  • Does modern airline retailing demand a rethink of commercial organizational structures?
  • How do airline leaders see the importance of “third party” revenue, such as insurance, lodging, etc., changing during the next 12 months? 

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