Commercial Leaders Panel: From strategy to execution – rethinking the commercial playbook for 2026 and beyond
Wednesday, October 8, 2025 3:00 PM to 3:45 PM · 45 min. (Europe/Lisbon)
Airline Keynote / Keynote Theatre 1 / Pavilion 1
Panel Discussion
Airline Keynote
Information
- To what extent are geopolitics affecting the commercial landscape?
- What are the biggest trends in customer behaviours and how are they influencing commercial decision making?
- In the next 12 months, how do you expect AI will affect your airline’s commercial decision making?
- What is the right balance between yield optimization and affordability in an increasingly dynamic and complex pricing environment?
- Does modern airline retailing demand a rethink of commercial organizational structures?
- How do airline leaders see the importance of “third party” revenue, such as insurance, lodging, etc., changing during the next 12 months?
Speakers
Onur Dedekoylu
Chief Commercial OfficerPegasus Airlines
Lukas Johnson
CCOBreeze Airways
Sophie Dekkers
CCOeasyJet
Ricky Horwitz
Global Head of Sales, GSP - Travel, Ticketing & LodgingAllianz Partners
Henry Harteveldt
Travel Industry AnalystAtmosphere Research Group
Dee Waddell
Global Managing Director, Travel and Transportation IndustriesIBM