

Panel: Maximizing Revenue, Elevating CX, and Meeting New Customer Expectations – The new frontier of airline ancillaries & e-commerce
Wednesday, October 8, 2025 3:15 PM to 4:00 PM · 45 min. (Europe/Lisbon)
Retail / Track 5 / Pavilion 1
Panel Discussion
Airline RetailDistribution
Information
- How can airlines mobilise the shift toward “affordable luxury” and create intuitive purchase journeys in digital and in-flight environments?
- How can airlines utilise the growing popularity of premium products and bundling strategies?
- Understanding just how much value airline apps bring when integrated into a broader commerce ecosystem
- Retailing in the indirect channels - how do we cooperate with 3rd party stakeholders more efficiently?
Speakers

Chris Stacey
Vice President, CommercialFlex Pay by Upgrade
Daniel Friedli
CEOTravel in Motion AG
Doruk Mit
Group Head Product Management & DevelopmentPegasus Airlines
Tiddo Veldhuis
VP Offer Management & AncillariesAir France KLM
Jay Sorensen
PresidentIdea Works Company LLC
Issa Haddad
VP - Business DevelopmentPlusgrade Inc.


