Panel: How can reward customisation lead to emotional connection and repeat business?

Thursday, October 9, 2025 12:00 PM to 12:45 PM · 45 min. (Europe/Lisbon)
Track 5 - Loyalty
Panel Discussion
LoyaltyPersonalisation

Information

  • Should airlines leave generic points systems behind in favour of tailored rewards and exclusive events?
  • What role will AI, data analytics, and behavioral insights play in shaping NextGen program experience and offerings?
  • Unpacking how airlines can use gamification tactics to both engage members and capture data to inform future offerings
  • How can airlines use AI to insert personalisation at each digital touchpoint?
  • Ensuring that customers can trust the airline with their data, e.g. through communicating fraud prevention methods

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