

Panel: How can reward customisation lead to emotional connection and repeat business?
Thursday, October 9, 2025 12:00 PM to 12:45 PM · 45 min. (Europe/Lisbon)
Loyalty / Track 3 / Pavilion 1
Panel Discussion
LoyaltyPersonalisation
Information
- Should airlines leave generic points systems behind in favour of tailored rewards and exclusive events?
 - What role will AI, data analytics, and behavioral insights play in shaping NextGen program experience and offerings?
 - Unpacking how airlines can use gamification tactics to both engage members and capture data to inform future offerings
 - How can airlines use AI to insert personalisation at each digital touchpoint?
 - Ensuring that customers can trust the airline with their data, e.g. through communicating fraud prevention methods
 
Speakers

Dominik Hess
Head of Digital Solutions & InnovationSunExpress Airlines
Eric Tanner
CCOFlair Airlines Ltd
Shefali Higgins
Head of Member Engagement, SkywardsEmirates Airline
Harald Deprosse
PartnerEnvolved GmbH
Manuj Kumar Jain
Head of E-CommerceAir India
Chris Garlock
VP, Marketing Optimization & Product InnovationAllianz Partners


