Panel – Modernising airline IT for Offers & Orders: What’s the roadmap?
Thursday, October 9, 2025 11:45 AM to 12:30 PM · 45 min. (Europe/Lisbon)
Digital & IT / Track 1 / Pavilion 1
Panel Discussion
Digital & ITOffer & Order
Information
- What IT and process shifts are needed to deliver Offers & Orders?
- Moving beyond EDIFACT and legacy PSS towards flexible, order-driven architectures
- What does order management transformation mean for airline operations and servicing?
- Leveraging AI and dynamic pricing to deliver offers without booking classes and fare rules
- Looking ahead - what will airline IT need to enable the next era of Offers & Orders?
- Despite growing industry focus, why is offer/ order adoption lagging, and what are the practical first steps? Where’s the ROI?
Speakers
Maddalena Mirai
IAG Group Commercial StrategyInternational Airlines Group (IAG)
Yilmaz Gorali
Vice President, Airline Retailing - Product DevelopmentTurkish Technology
Srikanth Ranganathan
Senior Vice PresidentPROS
Alf Sagen
Lead ArchitectSAS
Zachary Wynne
Head of EMEAATPCO
Mark Lenahan
ConsultantLenahan Consulting Ltd
