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Panel – Modernising airline IT for Offers & Orders: What’s the roadmap?
Thursday, October 9, 2025 11:45 AM to 12:30 PM · 45 min. (Europe/Lisbon)
Digital & IT / Track 1 / Pavilion 1
Panel Discussion
Digital & IT
Offer & Order
Information
What IT and process shifts are needed to deliver Offers & Orders?
Moving beyond EDIFACT and legacy PSS towards flexible, order-driven architectures
What does order management transformation mean for airline operations and servicing?
Leveraging AI and dynamic pricing to deliver offers without booking classes and fare rules
Looking ahead - what will airline IT need to enable the next era of Offers & Orders?
Despite growing industry focus, why is offer/ order adoption lagging, and what are the practical first steps? Where’s the ROI?
ATPCO
1-105C
PROS, Inc.
1-142
Speakers
Maddalena Mirai
VP IAG Group Commercial Strategy
IAG
Yilmaz Gorali
Vice President, Airline Retailing - Product Development
Turkish Technology
Srikanth Ranganathan
Senior Vice President
pros
Alf Sagen
Lead Architect
SAS
Zachary Wynne
Head of EMEA
ATPCO
Mark Lenahan
Consultant
Lenahan Consulting Ltd
Registered attendees
Abel Hooper
Digital Engineering Lead
Copa Airlines
Adriano Pinhas
Sales & Marketing Partner
Hitit Bilgisaya Hizmetleri A.S
Afonso Crawford H.
Strategy, Alliances & Partnerships
TAP Air Portugal
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