

Panel: The transformation to holistic retailing – What are the key drivers and how can we harness them?
Wednesday, October 8, 2025 12:40 PM to 1:15 PM · 35 min. (Europe/Lisbon)
Retail / Track 5 / Pavilion 1
Panel Discussion
Airline RetailDistribution
Information
- Exploring the challenges in NDC adoption, including standardisation, OTA integration, and industry collaboration
 - Exploring the Offers & Orders roadmap ahead
 - How can airlines collaborate with tech partners to accelerate modernisation?
 - What’s holding back the transition from legacy systems to agile, real-time retailing?
 - Strategies for moving beyond outdated, fragmented distribution systems
 - Managing macroeconomic risks while balancing revenue expansion
 
Speakers
MC
Marco Contento
VP Aviation Business ServicesIBS SOFTWARE
Joost van der Sande
Director Retail & PaymentAir France-KLM
Oleg Kit
Senior Manager Airline RetailingIATA
Justin Jovignot
Director, Commercial Strategy and DistributionTAP Air Portugal
Chris Phillips
CCOATPCO
Daniel Friedli
CEOTravel in Motion AG



