Presentation: Tailoring Airline Retail Experiences: Personalization Beyond Search and Identification

In an era where consumer expectations are at an all-time high, airlines are still rely heavily on search context to provide the right products and loyalty programs to start interacting with customers as unique individuals.

In this engaging presentation, we will explore alternative for personalization and the significance of tailoring digital journeys to create a connected, meaningful and memorable customer experience from shopping to travel - and how this will increase customer loyalty, improve satisfaction, and ultimately enhance business performance.