Panel: Unpacking future strategies to enhance member engagement across diverse profiles
Wednesday, October 8, 2025 12:45 PM to 1:30 PM · 45 min. (Europe/Lisbon)
Loyalty / Track 3 / Pavilion 1
Panel Discussion
Loyalty
Information
- How can airlines make spending miles easier to attract a wider range of customers?
- Is incorporating high-level customisation and flexibility now a necessity, and how can digital transformation aid in this offering?
- How can airlines offer variety and gamification, rather than simply rewarding the biggest spenders?
- Can airlines introduce sustainable options to draw and retain environmentally mindful members?
- Considering the recent conversation around the devaluation of loyalty points, how can airlines maintain customer trust and program appeal?
Speakers
Marcus Puffer
Vice President & Head of Loyalty Management SolutionsIBS SOFTWARE
David Glantz
Director Business Development & ConsultingLoyalty Partner Solutions GmbH
Nejib Ben-Khedher
Divisional Senior Vice President, SkywardsEmirates Group
Gerald Schloegl
Managing DirectorMiles&More
Harald Deprosse
PartnerEnvolved GmbH
Benjamin Lipsey
SVP Loyalty, Digital & Data | President, Flying BlueAir France K.L.M.
