Panel: How are airlines optimising their commercial strategies to effectively target market segments, engage customers, and convert data insights into revenue?
Wednesday, October 9, 2024 1:00 PM to 1:45 PM · 45 min. (Europe/Amsterdam)
Track 5 - Marketing
Panel Discussion
MarketingStrategy
Information
Discussing techniques for identifying and targeting specific customer segments based on demographics, behaviour, and preferences, while maintaining brand identity and consistency.
Exploring the role of personalised marketing, loyalty programs, and omni-channel communication in enhancing customer experience and maximising engagement.
Examining the use of customer data to inform marketing decisions, optimize pricing strategies, and identify revenue opportunities.
Analysing dynamic pricing models, ancillary revenue strategies, and promotional tactics to attract customers and drive bookings.
