Panel: How are airlines optimising their commercial strategies to effectively target market segments, engage customers, and convert data insights into revenue?
Wednesday, October 9, 2024 1:00 PM to 1:45 PM · 45 min. (Europe/Amsterdam)
Marketing - Track 8 - Hall 1
Panel Discussion
MarketingStrategy
Information
- Discussing techniques for identifying and targeting specific customer segments based on demographics, behaviour, and preferences, while maintaining brand identity and consistency.
- Exploring the role of personalised marketing, loyalty programs, and omni-channel communication in enhancing customer experience and maximising engagement.
- Examining the use of customer data to inform marketing decisions, optimize pricing strategies, and identify revenue opportunities.
- Analysing dynamic pricing models, ancillary revenue strategies, and promotional tactics to attract customers and drive bookings.
