Panel: What innovative technologies and strategies will shape the future of airline marketing?
Wednesday, October 9, 2024 3:10 PM to 3:55 PM · 45 min. (Europe/Amsterdam)
Marketing - Track 8 - Hall 1
Panel Discussion
DigitalInnovationMarketing
Information
- Discussing digital solutions for personalized marketing, customer segmentation, predictive analytics, and chatbot interactions, and their implications for enhancing customer engagement and conversion rates.
- Highlighting the importance of data-driven decision-making in shaping future airline marketing strategies and enhancing journeys.
- Discussing how different carriers that are less or more tech savvy market their brand effectively.
- Exploring how airlines foster their brand through technology.
