PROS Workshop: Navigating the Limit and Potential of GenAI in Airline Revenue Generation

Generative AI (GenAI) is set to transform every industry, and airlines are no exception. As tools like ChatGPT become integral to business, the question of their role in driving revenue naturally arises. To answer this question, we need to delve deep beneath the surface and understand the inner workings of large language models (LLMs) like ChatGPT. This session will not only demystify LLMs, but also explain why they hallucinate and provide ways to use ChatGPT effectively and safely. While GenAI offers significant efficiency gains, its direct impact on revenue is still emerging. Join us as we examine GenAI’s role in aviation and unlock its revenue possibilities in the sky.