Does social media represent a new airline booking channel opportunity?

Retailers from various industries are increasingly using social media platforms like TikTok to do more than build brand awareness. Forward thinking retailers are promoting products and services with simple click-to-purchase capability. We’ll explore some of the benefits that social media platforms bring to the table for travel providers looking to inspire and convert a targeted audience with travel offers.  The discussion will include:

• How the rich-media nature of social media supports the ability to inspire
• The capability of social media platforms to deeply target a specific segment of potential travelers 
• The tie-in with evolving airline advanced Offer Management capabilities
• Measuring KPIs to demonstrate success with social commerce experiments