eeShop – Retailing/Merchandising

eeShop – Retailing/Merchandising

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eeShop is 2e Systems' merchandising solution that can be deployed within an airline’s digital ecosystem to support ancillary sales and payment during the booking flow, the check-in flow or within an airline self-servicing portal. Ancillaries can be targeted per touchpoint with flexible configuration and dynamic pricing based on routing, flight numbers, origin and destination, sales period, travel periods, operating carrier, fare family, booking class, passenger type, and advance purchase. Airline administrators can easily create, edit and deploy merchandising content and sales campaigns to further improve sales revenue, and respond to competitors at minimal cost and effort. The solution can be integrated with multiple third-party vendors, payment providers, and frequent flyer programs to enhance shopping experiences. Single or bundled merchandising such as preferred seats, baggage, meals, or third party vendors for insurance, hotel and car rental are just some of the possible retailing opportunities to maximize high margin revenue, as well as passengers’ personal choices.

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