PROS Workshop: How to Use Generative AI to Generate Revenue for Airlines

Generative AI (GenAI), like ChatGPT, is becoming an integral part of the business tech stack. While GenAI offers significant improvement in efficiency and productivity, its direct impact on revenue is still unclear. To address whether GenAI can generate revenue for airlines, we need to go beneath the surface and understand the mechanics of large language models (LLMs). This session will not only demystify LLMs but also explore the capabilities and limitations of this novel technology. And we will provide a practical framework for using GenAI to drive revenue growth for airlines. Join us to examine GenAI’s role in aviation and unlock its revenue possibilities in the sky.