

Panel: The Path Towards Continuous Pricing and the Use of AI on the Journey
Wednesday, June 3, 2026 3:35 PM to 4:20 PM · 45 min. (America/New_York)
Track 2 - Retail
Panel Discussion
Information
- How does Offer-Order adoption change pricing, bundling, and ancillary strategies?
- In what ways do Agentic AI and emerging technologies shape offer presentation and decision support?
- How are we able to use revenue focused data to approach continuous pricing?
- How can dynamic pricing be implemented without alienating existing customers?
- What is the strategic role of ancillaries in dynamic pricing? How does Offer-Order delivery redefine it?






