Panel: The Loyalty Ecosystem in 2026: Where to Now?

-          As loyalty programs offer experiences, payments and access, are we entering an era less about points and more about personalized, valued relationships with an airline?

-          Where do priorities lie for loyalty programs in 2026, cobrand revenue or ticket sales?

-          How are partnerships broadening participation and strengthening brand affinity?

-          How are we managing regulation issues in different countries?

-          What is the best way to keep up with evolving customer expectations and wide array of interests?