Panel: Customer-Centric by Design: Personalization and User Experience’s Intrinsic Role in Ecommerce

-          How can airlines monetize personalization and dynamic offers in the Offer/Order model?

-          Where do you find the middle ground between personalization and practicality? What’s its impact on ancillary revenue?

-          How do you prioritize initiatives across e-commerce, payments and platform development?

-          Is there a way to quantify/KPIs for the benefits of personalization? And how does it track?