Panel: Breaking the Distribution Barrier: Offer-Order and the Future of Airline Retail, from Europe to the Americas

-          What practical steps should be taken to move from legacy to full Offer-Order adoption?

-          How can we integrate NDC with existing GDS, payment, and CRM systems?

-          How can airlines monetize personalization and dynamic offers in this new retail model?

-          The importance of relationships with third party stakeholders for smooth integration